Tip penulisan buku motivasi. Saya petik;
There is no such thing as mental block
Bob Levenson, arguably the best print copywriter of all time; 1972 inductee into The One Club Creative Hall of Fame
Levenson regarded mental block as nothing more than spending too much time going in the same direction.
His solution: Turn around and go the other way. If writing something humorous fails, use a serious approach. If a short headline doesn't work, try a long one.
Petikan berakhir.
Buku motivasi yang kita hasilkan kekal hambar sekiranya kita masih mengguna pakai kaedah lama bagi menulis. Apakah yang dimaksudkan kaedah lama yang menyebabkan pembaca berkata, "Ah! Sama sahaja." dan kaedah baru yang mendorong pembaca berkata, "Ini menarik!"
Nota: Buku apa yang penerbit mahu daripada saudara?
There is no such thing as mental block
Bob Levenson, arguably the best print copywriter of all time; 1972 inductee into The One Club Creative Hall of Fame
Levenson regarded mental block as nothing more than spending too much time going in the same direction.
His solution: Turn around and go the other way. If writing something humorous fails, use a serious approach. If a short headline doesn't work, try a long one.
Petikan berakhir.
Buku motivasi yang kita hasilkan kekal hambar sekiranya kita masih mengguna pakai kaedah lama bagi menulis. Apakah yang dimaksudkan kaedah lama yang menyebabkan pembaca berkata, "Ah! Sama sahaja." dan kaedah baru yang mendorong pembaca berkata, "Ini menarik!"
Nota: Buku apa yang penerbit mahu daripada saudara?
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